Tickets use dynamic pricing, so what you pay moves with demand; buying online in advance is always cheaper than the walk-up price, although the size of the saving isn’t given. The arrival information asks everyone to pre-book online, while the FAQ allows tickets at the door subject to availability, so booking ahead is the safer plan with children in tow.
The queue is the part to plan around. On quiet days expect roughly 20 to 30 minutes for Standard tickets and 5 to 10 minutes with Fast Track; at peak times it can stretch to an hour or more. Weekends and school holidays are busier, and the Eye recommends early morning or the run-up to closing time for a quieter visit.
Leave the big rucksack at home: large bags, suitcases and rucksacks are not allowed, and bags are checked before entry. A buggy can come on board folded, or be left free of charge in the ticket hall’s left luggage when you show your ticket. Hot food and alcohol are not permitted on the Eye (nothing is said either way about cold snacks), and the Eye Lounge bar sells crisps, nuts, sweets and non-alcoholic drinks.
Wheelchair users can ride, but only two per pod and eight on the Eye at once, so booking a wheelchair time slot is recommended.
Family FAQ
How much does London Eye cost?
Under-2s ride free but must still be booked in; a free carer ticket is available with an advance online booking, at least one full-price ticket and proof of eligibility.
Can you bring a stroller to London Eye?
Buggies and pushchairs are allowed but must be fully folded before boarding and for the whole flight.
Is there baby changing at London Eye?
Baby changing facilities are at ground level in the ticket office.
